January 2013

Luxury Brands: next stop, Japan

Among many curiosities, Japan is known for having demanding local buyers.

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11% of worldwide sales of luxury goods are made in Japan and the country is known as having the highest number of luxury brands. As a matter of fact, Japan is the main market for brands such as Burberry, Louis Vuitton and Salvatore Ferragamo…. It comes as no surprise that the biggest Chanel shop is located in the district of Ginza.

Japanese buyers are very demanding when it comes to image and many luxury brands decide to establish first in Japan before doing so in other countries, which means they have to make a great effort in order to obtain good results due to the demanding nature of these clients. Japanese buyers are so exquisite that many of the luxury brands create special editions of some of their exclusive products for the country of the rising sun.

Bulgari, for example, created a limited edition of the Assioma mens’ watch as well as a pink gold ring for women.

Burberry has also tried to satisfy the taste of the Japanese consumer to such a degree that they have created two parallel brands to the main one: Burberry Black Label (men and women) and Burberry Blue Label (younger women’s line).

But it has not only been these two brands which have created special editions for Japan: Gucci has also regularly done exclusive editions with special jewels and bags.

At the Asia Gardens Hotel we are taking these luxury brands as examples and we are customizing the stay of each of our guests. All you need to do is visit our little corner of Asia at the Mediterranean Sea and you´ll get to experience what is known as Asian Luxury.

A CURIOUS TRADITION IN INDIAN WEDDINGS: MEHANDI HENNA RITUAL

Today our we want to share a very special Indian tradition when celebrating a wedding: Mehandi.

Mehandi is the tradition consisting in Mehandi is the tradition consisting in decorating arms, feet and legs of the bride just before her marriage with henna.

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The indian culture likes not only celebrating every single special occasion but every visual thing, beauty and ornamentation; that is why the Mehandi ritual is still being celebrated in every wedding nowadays. Marriage for indian women is one of the most important thingss of her life as it´s the day they become mature.

Civil status of indian women is shown depending on the amount of jewells they wear: single women will hardly wear any while married women will be wearing lot more.

Mehandi is normally organized by the bride´s family and takes place in presence of friends and relatives. The ritual starts applying turmeric to the bride´s face, so as to her feet and hands. Only after applying this turmeric, henna can be used.

There are many different designs that can be drawn into the bride´s skin, each of them more striking than the other one and it is just one of the 16 ornaments called Solah Shringar, corresponding to the 16 moon phases, that every bride willing to be pretty on her wedding day has to show. Following the tradition, the darker the colour of the henna is, the more love the groom will profess to her future wife. You will also like the idea that the wife wont have to work at home duties until the whole design fades from her skin.

At our 5 stars hotel in Alicante we believe that this marriage ritual is so very appealing…so if you are thinking about getting married, why don’t you let us organize your wedding in such a special way at the Asia Gardens Hotel?…

 

THE TYPICAL THAI GREETING IN THE ASIA GARDENS HOTEL: WAI

The first thing that will make you smile when you get to our five-star hotel will undoubtedly be the characteristic greet which we will welcome you with: the “WAI”.

The “Wai” is the typical Thai greeting which consists in bowing the head slightly as you put your hands together in pray-like format towards the chest.

 One of the possible origins of the “Wai” in which we will receive you in our luxurious resort will is actually very curious: apparently, the hand were raised to the chest level to demonstrate to the guest that the host was carrying no weapons.

Tradition states that is the way to “ask for permission” when entering a house. Likewise, tradition also states that once the visit is complete, one must ask for permission to leave and must repeat the “Wai”. We will be really glad to welcome you at Asia Gardens Hotel and we wont expect you to ask for permission to come back as we are sure that you will.

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The gesture must be accompanied by the word “Sawasdee”, of Sanskrit origin, which basically means “wellbeing.” And that is exactly what we offer you at our Thai Spa: Oriental Wellness at the shores of the Mediterranean  Sea. A visit to our facilities will make you attain peace and harmony that only Asia Gardens can offer in our country.

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Do you want us to join you while looking for this inner peace and harmony? ……..

We hope to welcome you at the Asia Gardens Hotel so we have the opportunity to pamper you and welcome your visit with the “Wai”.

 

THE ART OF CARTIER’S THYSSEN BORNEMISZA

 

Almost 100 years ago the Cartier family, like us today, was fascinated by the Oriental world: Persia and the Far East were two of the most influential areas and became one of the main themes of this exhibition of 400 pieces you should not miss.
It is from the fascination by the master watchmakers of those exquisite corners of the world that yielded the fascinating jewellery collection that until 17th February will be exhibited at the Thyssen Bornemisza.

Like when it came to designing our luxury hotel, Louis Cartier gathered ideas, keeping every little detail in mind and documenting to create a collection of jewellery and other objects that still today appear just as modern. Some of the pieces that you can see have been lent by the Spanish and the Monaco Royal Families.

As in our 5 star resort, where the traditional details of Asian cultures blend with modern and contemporary comforts, Louis Cartier knew perfectly how to engage small fragments of ancient art from Asia with more modern frames. The result is, no doubt, exquisite.

Through this exhibition we got to know a curious detail: the Indian maharajas used to order Jacques Cartier to create jewellery made from their own precious stones as they felt a great admiration for the jeweller style sold in Paris.

We wonder if the Maharajas would not be thrilled to visit our 5 star hotel where, like it was with them, we combine a large dose of Asian culture with a more European touch … a corner of Asia in the Mediterranean Sea.

But in this exhibition not only have we seen the influence of the east on the Cartier family, but also a very representative sample of family history over the 165 years tradition: from the time of Louis-François Cartier as an employee at a watchmaker workshop to his settlement in which up until today still remains the headquarters in Rue de la Paix 13, and which today is still the emblematic building of the Cartier House.

 

We recommend you not to miss this show of “The Art of Cartier“.

 

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